GoHighLevel Pricing the first thing anyone checks before signing up for a CRM or marketing platform isn’t the features… It’s the price. You can have all the automation magic in the world, but if it costs an arm and a leg (and your Netflix budget), it’s a hard pass.
So, let’s talk about GoHighLevel pricing — the good, the bad, and the “wait, what does this plan even include?” part.
The Basics: What GoHighLevel Actually Is
If you’ve somehow missed it, GoHighLevel (or just “HighLevel,” as insiders call it) is an all-in-one CRM and marketing automation platform built mainly for agencies, marketers, and business owners who are tired of juggling ten different tools.
Think of it like the Swiss Army knife of digital marketing — CRM, funnels, email and SMS campaigns, appointment scheduling, white-label options, and even a full-blown SaaS mode.
But of course, all that convenience comes with a few different pricing layers — and they can be a bit confusing at first glance. For GoHighLevel Pricing
GoHighLevel Pricing Plans (2025 Update)
Alright, here’s where we get into the real numbers.
1. Starter CRM Plan — $97/month
This is GoHighLevel’s entry-level plan — perfect if you’re a small business or just dipping your toes in. You get:
- CRM & pipeline management
- Funnels & landing pages
- Email and SMS marketing tools
- Booking system & automation basics
It’s pretty solid for solo marketers or small teams. But — and there’s always a “but” — you’re limited to one account, so if you manage clients or multiple brands, you’ll outgrow this fast.
If you want a quick visual comparison, check out HighLevel’s pricing breakdown or this HubSpot vs. GoHighLevel comparison from CRM.org — they lay out the differences pretty clearly.
2. Agency Unlimited Plan — $297/month
Now we’re talking serious business. This plan gives you:
- Unlimited client accounts
- Full white labeling (your logo, your domain, your brand)
- API access
- Advanced automation and integrations
This tier is the sweet spot for most marketing agencies. You can literally rebrand GoHighLevel as your own CRM and resell it to clients. It’s not just a software — it’s a mini business model.
Gohighlevel white label pricing
If you’re curious how agencies are leveraging this plan, the HighLevel Community Forum is full of real user discussions about what’s working and what’s not.
3. SaaS Pro Plan — $497/month
This is where things get spicy. The GoHighLevel SaaS pricing plan turns your account into a software business. You can sell it as your own platform, set your own subscription prices, and manage everything from one dashboard.
Basically, you’re running your own GoHighLevel empire — billing clients, automating onboarding, handling upgrades — the works.
It’s pricey, but if you’ve got a client base or want to scale as a SaaS business, it pays for itself quickly.
For a more technical explanation of this model, check out HighLevel’s SaaS Mode Guide from their official documentation.
4. GoHighLevel Phone Pricing — The Hidden Cost
Okay, here’s where most people get tripped up. GoHighLevel has built-in Twilio and Mailgun integrations for phone and email features. You’ll pay separately for calls, texts, and emails — usually a few cents per message or minute.
So, while the platform pricing looks clean, your real monthly cost will depend on how heavily you use the communication tools.
Honestly, it’s not a dealbreaker, but it’s worth budgeting for — especially if you’re running text-heavy campaigns.
The Real Question: Is GoHighLevel Worth It?
I’ve tried enough CRMs to know that most of them either overcomplicate everything or nickel-and-dime you for basic features. GoHighLevel, for all its quirks, actually gives you a lot for the price.
If you’re an agency, the white-label and SaaS features are pure gold. You can literally resell the same tool you use — that’s a dream setup.
If you’re a solo business owner, though, you might not need all that horsepower. In that case, the $97 plan might be perfect until you’re ready to scale.
To be fair, GoHighLevel isn’t the easiest platform to learn right away — it’s got layers. But once you figure it out, it’s like having an entire tech team in one dashboard.
If you’re unsure, you can always start with a 14-day free trial to see if it fits your workflow before committing.
Final Thoughts
Honestly, GoHighLevel pricing is less about “how much it costs” and more about “how much it replaces.” When you add up separate subscriptions for CRMs, email marketing, funnels, scheduling tools, and automations, you’re probably already paying more than $300 a month for multiple platforms.
GoHighLevel just wraps it all into one ecosystem — and if you’re strategic about it, it can even become a revenue stream, not just an expense.
So yeah, $97 to $497 a month isn’t exactly pocket change… but if you’re serious about running a marketing business, it’s not crazy either. You may like our latest posts on AI here
Let’s put it this way — GoHighLevel isn’t the cheapest CRM, but it might be the last one you ever need
